The image features a bold, graphic with the text "EAT, DRINK AND BE SCARY" prominently displayed. The text is arranged in a block format, with "EAT" at the top, "DRINK" in the middle, and "AND BE SCARY" at the bottom. The font is sans-serif, which gives it a modern and clean appearance. The text is capitalized, emphasizing the message. The background is plain and does not distract from the text. The overall design is simple yet striking, with the contrast between the black text and the white background making the message stand out.