The image features a graphic with the words "FISHING ALASKA" prominently displayed. The text is arranged in a way that "FISHING" is above "ALASKA," both in a distressed, hand-drawn font that gives the impression of a vintage or rustic style. The word "FISHING" is larger and more prominent than "ALASKA," which is likely intended to draw attention to the activity. The overall design is simple yet striking, with the contrast between the black text and the white background creating a bold visual effect.