The image features a graphic design with a series of letters and numbers arranged in a vertical column. The letters are "TPWK" repeated multiple times, with the "K" in each instance replaced by a different letter. The letters alternate between "P" and "W," creating a pattern. The text is in a bold, sans-serif font, and the color scheme is primarily red and white. At the bottom of the image, there is a slogan that reads "Treat People with Kindness." The overall style of the image is clean and modern, with a clear emphasis on the message conveyed by the slogan.