The image features a graphic design with a white background. At the top, there is a phrase "IT IS" in a decorative, cursive font. Below this, there is a bold, capitalized statement "IS NOW CALLED" in a similar style of font. At the bottom, there is a rectangular shape with a red border and a floral design inside it. The phrase "NEW" is written in a bold, capitalized font within this rectangle. The overall design has a vintage or retro feel, with a red and white color scheme.