The image features a bold, black text that reads "BUT FIRST, BEER!" The text is written in a cursive font, giving it a playful and casual feel. The phrase is a popular internet meme that humorously suggests that beer should be the first thing to be considered or consumed before engaging in any activity. The text is the central focus of the image, and its position and size make it stand out prominently. The background is plain and white, which further emphasizes the text. The overall impression is that of a light-hearted, humorous message.