The image features a logo with the text "BEACH BUMM" prominently displayed. The text is arranged in a circular fashion, with the word "BEACH" at the top and "BUMM" at the bottom. The font is bold and capitalized, which suggests a casual and fun brand identity. The logo is set logo, which makes the black text and the circular design stand out. The design is simple yet effective, with the use of a circle possibly symbolizing a sun or a beach ball, which are often associated with beach activities. The overall impression is that of a brand related to beach culture or lifestyle.