The image features a black and white illustration of a cartoon character holding a balloon. The character appears to be a stylized figure with a helmet, and it is holding a balloon that has a face drawn on it. The balloon has a large eye and a mouth, giving it a somewhat anthropomorphic appearance. Above the character, the text "BABY ON BOARD" is written in bold, capital letters. The overall style of the image is reminiscent of a comic or graphic novel, with a clear, bold outline that is typical of such artwork.