The image features a bold, black text that reads "BUT FIRST, BEER!" The text is written in a cursive font, giving it a playful and casual feel. The phrase is a popular internet meme, often used to humorously suggest that beer should be consumed before engaging in any other activity. The text is the central focus of the image, and its positioning and size make it the most prominent element. The background is plain and does not distract from the text. The overall image has a simple yet effective design, effectively conveying the message of the meme.