The image features a bold, black and white statement that reads "SUCCESS IS NOT BY CHANCE BUT BY CHOICE." The text is arranged in a way that emphasizes the words "SUCCESS" and "CHOICE," which are the most prominent elements in the image. The phrase is a motivational quote, suggesting that success is a result of personal choice rather than chance or luck. The use of all capital letters adds to the impact and emphasis of the message. The simplicity of the design, with its black and white color scheme, draws attention to the text and the message it conveys.