The image features a graphic with the text "THAT'S NEW ROLL" prominently displayed. The text is stylized with a handwritten font, giving it a casual and friendly appearance. To the right of the text, there is an illustration of a roll of paper towels, which is also in black and white. The roll is depicted in a simplistic manner, with a line representing the paper towels and a small loop at the top, suggesting the paper towel's roll design. The overall design is clean and straightforward, with a clear emphasis on the text and the roll of paper towels.