The image features a logo for "Born in the Rockies Coors Light". The logo is circular in shape and is predominantly gray and red in color. The text "Born in the Rockies Coors Light" is prominently displayed in the center of the logo, with "Coors Light" being the most prominent. The text "EST! 1978" is also present, indicating the establishment year of the brand. The logo design is simple yet striking, with the use of bold colors and clear text making it easily recognizable. The overall design suggests a connection to the Rocky Mountains, which is likely a key aspect of the brand's identity.