The image features a graphic with a central focus on a campfire. The campfire is depicted with flames and logs, and it's encircled by a ring of text. The text reads "LIFE BY THE CAMPFIRE" in a circular fashion, with the words "LIFE" and "CAMPFIRE" at the top and bottom of the circle, respectively. The phrase "BETTER LIFE" is placed in the center of the circle, directly above the campfire. The overall design suggests a connection between the concept of a campfire and a better life, possibly implying that spending time in nature or engaging in outdoor activities can lead to a more fulfilling life. The use of black and white gives the image a classic, timeless feel.