The image features a logo with the text "LESS PEOPLE MORE DOGS" arranged in a circular fashion. The text is written in a bold, sans-serif font, with the words "LESS PEOPLE" and "MORE DOGS" in a larger font size than the word "PEOPLE." The word "PEOPLE" is capitalized, while the other words are not. The logo is simple and clear, with the text and the paw print being the main elements. The paw print is located at the bottom of the circle, and it is also in black. The overall design is minimalistic and could be associated with a brand or organization that promotes the idea of having more dogs and fewer people.