The image features a black and white illustration of a text that reads "Kind is the new cool." The text is stylized with a hand-drawn font, giving it a casual and friendly appearance. The word "Kind" is emphasized by being larger and more prominent than the other words. The phrase is a play on the popular saying "Cool is the new black," suggesting a shift in societal values towards kindness. The overall design is simple yet impactful, conveying a positive message about the importance of kindness.