The image features a motivational message in a bold, sans-serif font. The text reads "KEEP CALM AND SCARE ON," which is a playful twist on the popular "Keep Calm and Carry On" slogan. The phrase is presented in a black and white color scheme, with the words "KEEP CALM" in a larger font size than "AND SCARE ON." The overall design is simple and direct, with the message being the central focus. The phrase seems to be a humorous take on the original slogan, suggesting a light-hearted approach to facing challenges or fears.