The image features a logo for a coffee shop named "But First Coffee". The logo is circular in shape and is predominantly black and white. The words "But First Coffee" are prominently displayed in the center of the circle, with "But First" written above and "Coffee" below the circular part. The text is in a bold, sans-serif font, which is easily readable. The logo is simple yet effective, with the use of a circle and the word "Coffee" being the most prominent elements. The overall design suggests a modern and minimalist approach to branding.