The image features a black and white sign with a bold, blocky font. The sign reads "LIFE IS SIMPLE JUST ADD WATER" in a large, capitalized font. The words "LIFE IS" are at the top, "SIMPLE" is in the middle, and "JUST ADD WATER" is at the bottom. The phrase is a play on the idea that life is simple and that one just needs to add water to make it work. The sign is simple and clear, with the message being the focal point. The black and white color scheme gives it a classic and timeless feel.