The image features a black and white illustration of a sign that reads, "Fishing is much more than fish. It is the great occasion when we may return to the fine." The sign is adorned with a fish, a star, and a banner. The text is arranged in a way that emphasizes the importance of fishing as a significant event in one's life. The sign seems to be a celebration of the joy and significance of fishing, suggesting that it is not just about catching fish, but also about the experience and the memories it brings.