The image features a black and white illustration of a Jack-o'-lantern with a smiling face, holding a string. The Jack-o'-lantern is positioned in the center of the image. Surrounding the Jack-o'-lantern is a text that reads "Believe in Magic" in a stylized font. The text is arranged in a circular pattern, with the word "Believe" at the top, "in" in the middle, and "Magic" at the bottom. The background of the image is white, which contrasts with the black and white illustration and text. The overall style of the image is reminiscent of a vintage or retro design.