The image features a black and white illustration of a fish, which appears to be a stylized representation of a fish, possibly a bass, given its distinctive features. The fish is depicted with a large mouth, and its body is elongated with a prominent dorsal fin. The illustration is encircled by a circular band with the text "REEL COOL DAD" written in a stylized font. The text is arranged in a circular pattern, with "REEL" at the top, "COOL" in the middle, and "DAD" at the bottom. The overall design suggests a playful or humorous theme, possibly related to fishing or a father's hobby.