The image is a graphic with a humorous message. It features a cartoon-style illustration of a van with a heart on its side, a fire pit, and a camping scene. The text on the image reads, "You don't have to be crazy to camp with us. We can train you." The phrase "You don't have to be crazy" is emphasized by the bold, larger font size compared to the rest of the text. The overall tone of the image is light-hearted and playful, suggesting a fun and adventurous camping experience.