The image features a logo for a coffee shop. The logo is circular in shape and is predominantly brown and white. At the center of the logo, there is a smiley face with two eyes and a mouth, giving a friendly and welcoming impression. The words "BUT FIRST COFFEE" are written in a cursive font around the circumference of the circle, indicating the name of the coffee shop. The overall design is simple and clear, with a focus on the text and the smiley face, which is likely intended to evoke a sense of happiness and enjoyment associated with coffee.