The image features a black and white illustration of a sheep, with a banner above it that reads, "It's not about a bunny, it's about the lamb." The text is written in a casual, handwritten style, with the words "It's not about a bunny" in a larger font size than the rest of the text. The phrase "it's about the lamb" is in a smaller font size and is positioned below the larger text. The overall design is simple and clear, with the sheep and the banner being the main elements of the image. The background is plain and does not distract from the central message.