The image features a black and white sign that reads "SLEIGH RIDES SANTA CLAS FLYING REINDEER CO." The sign is designed in a vintage style, with the text arranged in a decorative manner. The word "SLEIGH" is prominently displayed at the top, followed by "RIDES" and "SANTA CLAS" in a smaller font. The phrase "FLYING REINDEER CO." is at the bottom. The sign also includes a graphic of a sleigh, which is a common symbol associated with Santa Claus and sleigh rides. The overall design suggests that the sign is likely for a business offering sleigh rides during the holiday season.