The image features a bold, black text that reads "CHASE GOALS NOT PEOPLE." The text is written in a stylized, cursive font, which gives it a playful and artistic feel. The phrase itself is a motivational message, encouraging the viewer to focus on their goals rather than other people. The simplicity of the image, with its stark black text logo, draws attention to the message. The absence of any other elements or distractions in the image further emphasizes the importance of the text.