The image features a circular logo with a white background and a red border. At the top of the logo, the text "NORTH POLE" is prominently displayed. Below this, the logo reads "TRADING COMPANY" in a bold, black font. Further down, the words "HANDCRAFTED TOYS AND GIFTS" are written in a smaller black font. The bottom of the logo has a red banner with the words "TOYS AND GIFTS" in white, matching the text above. The central part of the logo is adorned with a black illustration of a sleigh being pulled by reindeer. The reindeer are depicted in a classic, cartoon-like style, with their heads and antlers visible. The sleigh is also black and is being pulled by a single reindeer. The overall style of the image is reminiscent of holiday-themed branding, likely intended for a company that specializes in handcrafted toys and gifts. The use of red, black, and white colors gives the logo a festive and timeless feel.