The image features a simple yet powerful message. The text is arranged in a vertical format, with each word on a separate line. The words "KEEP CALM" are at the top, followed by "AND MAKE" in the middle, and "MAGIC" at the bottom. The text is in all capital letters, which gives it a bold and assertive appearance. The font is sans-serif, which contributes to the modern and clean look of the image. The overall message seems to be a motivational or inspirational quote, encouraging the viewer to maintain a calm demeanor while pursuing their goals or dreams.