The image features a bold, black and white text that reads "CHASE GOALS NOT PEOPLE". The text is arranged in a way that the words "CHASE" and "NOT" are on the top line, "GOALS" is on the middle line, and "PEOPLE" is on the bottom line. The letters are large and stylized, with a hand-drawn quality to them. The overall message of the text is motivational and suggests a focus on personal goals rather than relying on others for success.