The image features a logo with the word "ZUMA" prominently displayed in a stylized, cursive font. The text is colored in a vibrant shade of orange, which stands out against the white background. The logo is designed to resemble a bone, with the letter "Z" incorporated into the shape of the bone. The overall design is simple yet eye-catching, with the bold color and unique shape making it easily recognizable. The logo appears to be a brand or company name, possibly related to food or pet care, given the bone shape.