The image features a logo for a business named "Lake & Bum". The logo is designed with a playful and inviting aesthetic. The text "Lake & Bum" is written in a stylized, cursive font, with the words "Lake" and "Bum" in a larger font size than "&". The color scheme is soft and pastel, with the text in a light pink hue. Above the text, there is a graphic of a sun with rays extending outwards, suggesting a bright and cheerful atmosphere. To the left of the sun, there is a small graphic of an anchor, which is a common symbol for nautical themes. The overall design is simple yet charming, likely intended to appeal to a casual, leisurely audience.