The image features a black and white illustration of a sign with a playful and informative message. The sign reads, "WHAT HAPPENED AT THE LAKE NEVER HAPPENED!" The text is written in a casual, handwritten style, with the words "WHAT HAPPENED" and "NEVER HAPPENED" emphasized by being larger than the other words. The phrase "AT THE LAKE" is placed in the middle of the sign, and the word "HAPPENED" is underlined, suggesting a sense of importance or a warning. The overall design of the sign is simple yet effective, with the contrast between the black text and the white background making the message stand out. The sign appears to be a humorous take on a common experience, possibly indicating that something unexpected or unpleasant occurred at the lake.