The image features a logo with a purple and white color scheme. The logo consists of a stylized target with a bullseye in the center, which is purple with a white outline. The target is set against a white background. To the right of the target, there is a stylized arrow pointing upwards. Below the target, the word "HAWKEYE" is written in a bold, sans-serif font, also in purple. The overall style of the image is clean and modern, with a clear emphasis on the target and the word "HAWKEYE."