The image features a black and white illustration with a playful and informative design. At the center, there's a stylized depiction of a fishing rod with a fish attached to it, suggesting the theme of fishing. Above the fishing rod, the words "KEEPING IT REEL" are written in a bold, sans-serif font, which adds a humorous twist to the image. The phrase "KEEPING IT REEL" is a play on words, combining the literal meaning of a fishing rod with the figurative meaning of staying true to oneself or maintaining a level-headed approach. The overall design is simple yet engaging, with the use of bold lines and contrasting colors to draw attention to the central elements.