The image features a black and white illustration of a fish, which appears to be a salmon, with a large mouth open as if it's about to take a bite. The fish is depicted in a dynamic pose, suggesting movement. Below the fish, there is a smaller fish, possibly a trout, also illustrated in black and white. The larger fish is positioned above the smaller one, creating a sense of depth and perspective. Above the fish, there is a bold, capitalized text that reads "KEEPING IT REEL." The text is in black, matching the color scheme of the illustration. The phrase "KEEPING IT REEL" is a play on words, combining the concept of fishing with the idea of staying true to oneself or maintaining a positive outlook. The overall style of the image is reminiscent of a vintage or retro design, with its monochromatic color scheme and bold typography.