The image features a simple yet powerful message. The background is a plain white, which contrasts with the bold, black text. The text is divided into three lines, each containing a different word. The top line reads "KEEP", the middle line reads "CALM", and the bottom line reads "MAKE". The words are capitalized, emphasizing their importance. The overall message seems to be a motivational or inspirational quote, encouraging the viewer to keep calm and make magic. The simplicity of the design allows the message to stand out clearly.