The image features a black and white illustration of a fish, which appears to be a trout, with a large mouth open as if it's in the process of catching another fish. The trout is depicted with a detailed and realistic style, showcasing its scales and fins. Below the illustration, there is a text that reads "KEEPING IT REEL," which is a play on words, combining the phrase "keeping it real" with the word "reel," which is a fishing term. The text suggests a humorous or lighthearted tone, possibly related to fishing or outdoor activities. The overall design is simple yet engaging, with the text and the fish illustration being the main elements.