The image is a black and white illustration featuring a fish, a fishing rod, and various fishing-related items. The fish is prominently displayed in the center, with its body and fins depicted in detail. Above the fish, there's a fishing rod with a reel attached to it. To the right of the rod, there's a small fish hook, and below the rod, there's a small fish lure. The most striking element in the image is the text "KEEPING IT REEL" which is written in a playful, cursive font. The text is positioned above the fish, suggesting that the fish is being kept by the fishing rod and lure. The overall design of the image is simple yet thematic, effectively conveying the concept of fishing.