The image features a motivational message that reads "EXCUSES DON'T BURN CALORIES". This statement is presented in a bold, black font logo, making it stand out. The phrase is likely intended to inspire and encourage people to focus on their actions and not use excuses as a reason for not achieving their goals, such as burning calories or improving their fitness. The message is clear and direct, with a strong emphasis on the importance of taking responsibility for one's actions.